ENZEMBLE
ENZEMBLE
Premium men’s fashion brand
2024
"From 1.6x ROAS and flatlined growth… to ₹12L/month in clean, profitable scale. "
"From 1.6x ROAS and flatlined growth… to ₹12L/month in clean, profitable scale. "
"From 1.6x ROAS and flatlined growth… to ₹12L/month in clean, profitable scale. "
Brand Overview
Enzemble is a premium men’s fashion brand with strong design sensibility, consistent product drops, and an aesthetic storefront. The founder had the product, the website, and the vision — but the marketing was broken.
When they came to us, the numbers were painful:
₹30K/month ad spend
₹50K/month revenue
ROAS: ~1.6x
No system. No scale. No wins.
They weren’t just underperforming.
They were burning money.
Challenges
1. Negative returns on ad spend
For every ₹100 spent, they were barely making ₹160. Once you added shipping, returns, and ops — the brand was in the red.
2. Poor account structure
Their campaign setup had no segmentation — cold, warm, retarget all jumbled. Advantage+ was on autopilot, with no creative control.
3. Weak content strategy
Creatives weren’t built for scroll behavior or buying psychology. No UGC, no storytelling, no format testing. Just static posts and boosted products.
4. No confidence to scale
The founder was hesitant to increase spend — and rightfully so. Without consistent ROAS, scale = higher losses.
Brand Overview
Enzemble is a premium men’s fashion brand with strong design sensibility, consistent product drops, and an aesthetic storefront. The founder had the product, the website, and the vision — but the marketing was broken.
When they came to us, the numbers were painful:
₹30K/month ad spend
₹50K/month revenue
ROAS: ~1.6x
No system. No scale. No wins.
They weren’t just underperforming.
They were burning money.
Challenges
1. Negative returns on ad spend
For every ₹100 spent, they were barely making ₹160. Once you added shipping, returns, and ops — the brand was in the red.
2. Poor account structure
Their campaign setup had no segmentation — cold, warm, retarget all jumbled. Advantage+ was on autopilot, with no creative control.
3. Weak content strategy
Creatives weren’t built for scroll behavior or buying psychology. No UGC, no storytelling, no format testing. Just static posts and boosted products.
4. No confidence to scale
The founder was hesitant to increase spend — and rightfully so. Without consistent ROAS, scale = higher losses.
Brand Overview
Enzemble is a premium men’s fashion brand with strong design sensibility, consistent product drops, and an aesthetic storefront. The founder had the product, the website, and the vision — but the marketing was broken.
When they came to us, the numbers were painful:
₹30K/month ad spend
₹50K/month revenue
ROAS: ~1.6x
No system. No scale. No wins.
They weren’t just underperforming.
They were burning money.
Challenges
1. Negative returns on ad spend
For every ₹100 spent, they were barely making ₹160. Once you added shipping, returns, and ops — the brand was in the red.
2. Poor account structure
Their campaign setup had no segmentation — cold, warm, retarget all jumbled. Advantage+ was on autopilot, with no creative control.
3. Weak content strategy
Creatives weren’t built for scroll behavior or buying psychology. No UGC, no storytelling, no format testing. Just static posts and boosted products.
4. No confidence to scale
The founder was hesitant to increase spend — and rightfully so. Without consistent ROAS, scale = higher losses.
Strategy That Actually Worked
1. Full Ad Account Rebuild
We restructured the entire account with a 3-tier system:
Cold Campaigns: Broad + interest testing with curated creatives
Warm Campaigns: For page viewers, PDP hovers, cart viewers
Retargeting: Structured day-based urgency, combos, and social proof
Each layer had fixed objectives, controlled budgets, and daily tracking.
2. Creative Strategy That Didn't Rely on Big Shoots
We built a content engine Enzemble could run without fancy studios:
Mirror-shot fit checks
Bold overlay creatives with “Best Seller” tags
Drops shown as seasonal releases, not just "new arrivals"
Basic motion reels with close-up + full fit sequences
This let us test 3–5 creatives per week — with fast feedback loops.
3. Founder-Led UGC Content
Like Iconic Munk, we provided exact scripts and formats — the brand just had to shoot:
Voiceover formats (“Why I only wear this fit now...”)
Transition reels with outfit reveals
Product breakdowns with price and dispatch overlays
Comment-bait captions to generate engagement for warm retargeting
The founder didn't need a creative team.
They just followed our brief. The results followed.
Results
Before Psycho Scaling:
Ad Spend: ₹30,000/month
Revenue: ₹50,000/month
ROAS: ~1.6x
Scared to scale, losing money
After:
Ad Spend: ₹90K–₹1L/month
Revenue: ₹12,00,000/month
Avg ROAS: ~10x, peaking at 12x+
Creative strategy fully in-house, guided by our weekly testing system
Confident budget scaling without margin drop
Summary
Enzemble didn’t need to reinvent their product.
They just needed a structure to sell it.
We gave them:
A full-funnel ad strategy
A DIY content engine with plug-and-play briefs
ROAS clarity across cold, warm, and retarget
Confidence to scale spend — and keep scaling
From 1.6x ROAS → 12x peaks
From ₹50K sales → ₹12L/month
From fear of spending → full control and creative rhythm
Strategy That Actually Worked
1. Full Ad Account Rebuild
We restructured the entire account with a 3-tier system:
Cold Campaigns: Broad + interest testing with curated creatives
Warm Campaigns: For page viewers, PDP hovers, cart viewers
Retargeting: Structured day-based urgency, combos, and social proof
Each layer had fixed objectives, controlled budgets, and daily tracking.
2. Creative Strategy That Didn't Rely on Big Shoots
We built a content engine Enzemble could run without fancy studios:
Mirror-shot fit checks
Bold overlay creatives with “Best Seller” tags
Drops shown as seasonal releases, not just "new arrivals"
Basic motion reels with close-up + full fit sequences
This let us test 3–5 creatives per week — with fast feedback loops.
3. Founder-Led UGC Content
Like Iconic Munk, we provided exact scripts and formats — the brand just had to shoot:
Voiceover formats (“Why I only wear this fit now...”)
Transition reels with outfit reveals
Product breakdowns with price and dispatch overlays
Comment-bait captions to generate engagement for warm retargeting
The founder didn't need a creative team.
They just followed our brief. The results followed.
Results
Before Psycho Scaling:
Ad Spend: ₹30,000/month
Revenue: ₹50,000/month
ROAS: ~1.6x
Scared to scale, losing money
After:
Ad Spend: ₹90K–₹1L/month
Revenue: ₹12,00,000/month
Avg ROAS: ~10x, peaking at 12x+
Creative strategy fully in-house, guided by our weekly testing system
Confident budget scaling without margin drop
Summary
Enzemble didn’t need to reinvent their product.
They just needed a structure to sell it.
We gave them:
A full-funnel ad strategy
A DIY content engine with plug-and-play briefs
ROAS clarity across cold, warm, and retarget
Confidence to scale spend — and keep scaling
From 1.6x ROAS → 12x peaks
From ₹50K sales → ₹12L/month
From fear of spending → full control and creative rhythm
Strategy That Actually Worked
1. Full Ad Account Rebuild
We restructured the entire account with a 3-tier system:
Cold Campaigns: Broad + interest testing with curated creatives
Warm Campaigns: For page viewers, PDP hovers, cart viewers
Retargeting: Structured day-based urgency, combos, and social proof
Each layer had fixed objectives, controlled budgets, and daily tracking.
2. Creative Strategy That Didn't Rely on Big Shoots
We built a content engine Enzemble could run without fancy studios:
Mirror-shot fit checks
Bold overlay creatives with “Best Seller” tags
Drops shown as seasonal releases, not just "new arrivals"
Basic motion reels with close-up + full fit sequences
This let us test 3–5 creatives per week — with fast feedback loops.
3. Founder-Led UGC Content
Like Iconic Munk, we provided exact scripts and formats — the brand just had to shoot:
Voiceover formats (“Why I only wear this fit now...”)
Transition reels with outfit reveals
Product breakdowns with price and dispatch overlays
Comment-bait captions to generate engagement for warm retargeting
The founder didn't need a creative team.
They just followed our brief. The results followed.
Results
Before Psycho Scaling:
Ad Spend: ₹30,000/month
Revenue: ₹50,000/month
ROAS: ~1.6x
Scared to scale, losing money
After:
Ad Spend: ₹90K–₹1L/month
Revenue: ₹12,00,000/month
Avg ROAS: ~10x, peaking at 12x+
Creative strategy fully in-house, guided by our weekly testing system
Confident budget scaling without margin drop
Summary
Enzemble didn’t need to reinvent their product.
They just needed a structure to sell it.
We gave them:
A full-funnel ad strategy
A DIY content engine with plug-and-play briefs
ROAS clarity across cold, warm, and retarget
Confidence to scale spend — and keep scaling
From 1.6x ROAS → 12x peaks
From ₹50K sales → ₹12L/month
From fear of spending → full control and creative rhythm
800K
800K
INTERACTIONS
INTERACTIONS
90,3K
90,3K
new followers
new followers
ANDRÉ LACERDA
DESIGN
ANDRÉ LACERDA
DESIGN
ANDRÉ LACERDA
DESIGN
ANDRÉ LACERDA
DESIGN
Hanri Lamarca
PHOTOGRAPHy
Hanri Lamarca
PHOTOGRAPHy
Hanri Lamarca
PHOTOGRAPHy
Hanri Lamarca
PHOTOGRAPHy
ERIKKA KLAUS
director
ERIKKA KLAUS
director
ERIKKA KLAUS
director
ERIKKA KLAUS
director
Christian Zanini
Post-production
Christian Zanini
Post-production
Christian Zanini
Post-production
Christian Zanini
Post-production
Panorama FILMES CRAFTED BY ANDRÉ LACERDA FRAMER TEMPLATE