ICONIC MUNK
ICONIC MUNK
Iconic Munk is a men’s fashion label
2024
From ₹1K/day ads to ₹15L/month — powered by custom product picks, plug-and-play content scripts, and 9–11x ROAS.
From ₹1K/day ads to ₹15L/month — powered by custom product picks, plug-and-play content scripts, and 9–11x ROAS.
From ₹1K/day ads to ₹15L/month — powered by custom product picks, plug-and-play content scripts, and 9–11x ROAS.
Brand Overview
Iconic Munk is a men’s fashion label that was already doing things right: solid products, clean store, and consistent customer feedback. But they were stuck at a ₹2–3L/month ceiling, spending ₹1K–2K/day with a 6x ROAS that looked good on paper — but wasn’t scaling.
The founder had ideas.
We brought the system.
Challenges
1. Low budget, high caution
They were scared to scale — because every time budget was increased, ROAS tanked. And there was no system to guide scale.
2. Product decisions weren’t data-backed
They were launching collections based on feel — not ad data, not drop strategy, and not performance fit.
3. Creatives weren’t built for scroll behavior
Nice photos, sure. But they weren’t optimized for thumbstop, hook, comparison, or urgency. No structure. No testing. No FOMO.
Brand Overview
Iconic Munk is a men’s fashion label that was already doing things right: solid products, clean store, and consistent customer feedback. But they were stuck at a ₹2–3L/month ceiling, spending ₹1K–2K/day with a 6x ROAS that looked good on paper — but wasn’t scaling.
The founder had ideas.
We brought the system.
Challenges
1. Low budget, high caution
They were scared to scale — because every time budget was increased, ROAS tanked. And there was no system to guide scale.
2. Product decisions weren’t data-backed
They were launching collections based on feel — not ad data, not drop strategy, and not performance fit.
3. Creatives weren’t built for scroll behavior
Nice photos, sure. But they weren’t optimized for thumbstop, hook, comparison, or urgency. No structure. No testing. No FOMO.
Brand Overview
Iconic Munk is a men’s fashion label that was already doing things right: solid products, clean store, and consistent customer feedback. But they were stuck at a ₹2–3L/month ceiling, spending ₹1K–2K/day with a 6x ROAS that looked good on paper — but wasn’t scaling.
The founder had ideas.
We brought the system.
Challenges
1. Low budget, high caution
They were scared to scale — because every time budget was increased, ROAS tanked. And there was no system to guide scale.
2. Product decisions weren’t data-backed
They were launching collections based on feel — not ad data, not drop strategy, and not performance fit.
3. Creatives weren’t built for scroll behavior
Nice photos, sure. But they weren’t optimized for thumbstop, hook, comparison, or urgency. No structure. No testing. No FOMO.
Strategy That Actually Worked
1. We co-designed products meant to scale
Our team sat with Iconic Munk’s designer to:
Review past ad data
Research what was working across markets
Help design new pieces specifically for performance The result? New SKUs that looked good, felt premium, and sold like crazy.
No fluff. Every campaign had a clear job.
2. Winning Creative System
We built a plug-and-play creative strategy that the brand could implement even without a big production team:
Drop-based storytelling instead of “here’s a product”
Lo-fi content with zoom-ins, fit checks, and mirror edits
Scroll-friendly carousels explaining size/fit/styling
Every ad wasn’t just a post — it had a job.
3. Influencer-Style Content Scripts — Done For You
The founder didn’t hire influencers.
He followed our scripts and briefs, shot it on his own phone, and it converted better than influencer reels.
Here’s how:
We gave exact voiceovers, angles, captions, and hooks
Told them when to include dispatch info, price drops, and FOMO overlays
The brand just copied the formula and posted
This “DIY influencer content” crushed it on cold + warm ads.
Results
Before:
₹1–2K/day spend
₹2–3L/month sales
6x ROAS
Stagnant creative loop
After:
₹5K/day spend
₹15L/month sales
9x–11x ROAS, even on scale
Winning SKUs designed in collaboration
DIY influencer-style content — scripted by us, shot in-house
Founder now confident to scale further, with weekly testing system
Summary
Iconic Munk didn’t need a creative agency.
They needed a performance partner that could think like a founder and plan like a marketer.
We gave them:
Scale-ready product design direction
Creative strategy that made them look like a 10-person team
Scripted influencer-style content that sold — no actors needed
3x revenue growth, 2x budget scale, 11x best-performing ROAS
From ₹1K/day to ₹15L/month.
With just a phone, a script, and a system.
Strategy That Actually Worked
1. We co-designed products meant to scale
Our team sat with Iconic Munk’s designer to:
Review past ad data
Research what was working across markets
Help design new pieces specifically for performance The result? New SKUs that looked good, felt premium, and sold like crazy.
No fluff. Every campaign had a clear job.
2. Winning Creative System
We built a plug-and-play creative strategy that the brand could implement even without a big production team:
Drop-based storytelling instead of “here’s a product”
Lo-fi content with zoom-ins, fit checks, and mirror edits
Scroll-friendly carousels explaining size/fit/styling
Every ad wasn’t just a post — it had a job.
3. Influencer-Style Content Scripts — Done For You
The founder didn’t hire influencers.
He followed our scripts and briefs, shot it on his own phone, and it converted better than influencer reels.
Here’s how:
We gave exact voiceovers, angles, captions, and hooks
Told them when to include dispatch info, price drops, and FOMO overlays
The brand just copied the formula and posted
This “DIY influencer content” crushed it on cold + warm ads.
Results
Before:
₹1–2K/day spend
₹2–3L/month sales
6x ROAS
Stagnant creative loop
After:
₹5K/day spend
₹15L/month sales
9x–11x ROAS, even on scale
Winning SKUs designed in collaboration
DIY influencer-style content — scripted by us, shot in-house
Founder now confident to scale further, with weekly testing system
Summary
Iconic Munk didn’t need a creative agency.
They needed a performance partner that could think like a founder and plan like a marketer.
We gave them:
Scale-ready product design direction
Creative strategy that made them look like a 10-person team
Scripted influencer-style content that sold — no actors needed
3x revenue growth, 2x budget scale, 11x best-performing ROAS
From ₹1K/day to ₹15L/month.
With just a phone, a script, and a system.
Strategy That Actually Worked
1. We co-designed products meant to scale
Our team sat with Iconic Munk’s designer to:
Review past ad data
Research what was working across markets
Help design new pieces specifically for performance The result? New SKUs that looked good, felt premium, and sold like crazy.
No fluff. Every campaign had a clear job.
2. Winning Creative System
We built a plug-and-play creative strategy that the brand could implement even without a big production team:
Drop-based storytelling instead of “here’s a product”
Lo-fi content with zoom-ins, fit checks, and mirror edits
Scroll-friendly carousels explaining size/fit/styling
Every ad wasn’t just a post — it had a job.
3. Influencer-Style Content Scripts — Done For You
The founder didn’t hire influencers.
He followed our scripts and briefs, shot it on his own phone, and it converted better than influencer reels.
Here’s how:
We gave exact voiceovers, angles, captions, and hooks
Told them when to include dispatch info, price drops, and FOMO overlays
The brand just copied the formula and posted
This “DIY influencer content” crushed it on cold + warm ads.
Results
Before:
₹1–2K/day spend
₹2–3L/month sales
6x ROAS
Stagnant creative loop
After:
₹5K/day spend
₹15L/month sales
9x–11x ROAS, even on scale
Winning SKUs designed in collaboration
DIY influencer-style content — scripted by us, shot in-house
Founder now confident to scale further, with weekly testing system
Summary
Iconic Munk didn’t need a creative agency.
They needed a performance partner that could think like a founder and plan like a marketer.
We gave them:
Scale-ready product design direction
Creative strategy that made them look like a 10-person team
Scripted influencer-style content that sold — no actors needed
3x revenue growth, 2x budget scale, 11x best-performing ROAS
From ₹1K/day to ₹15L/month.
With just a phone, a script, and a system.
800K
800K
INTERACTIONS
INTERACTIONS
90,3K
90,3K
new followers
new followers
ANDRÉ LACERDA
DESIGN
ANDRÉ LACERDA
DESIGN
ANDRÉ LACERDA
DESIGN
ANDRÉ LACERDA
DESIGN
Hanri Lamarca
PHOTOGRAPHy
Hanri Lamarca
PHOTOGRAPHy
Hanri Lamarca
PHOTOGRAPHy
Hanri Lamarca
PHOTOGRAPHy
ERIKKA KLAUS
director
ERIKKA KLAUS
director
ERIKKA KLAUS
director
ERIKKA KLAUS
director
Christian Zanini
Post-production
Christian Zanini
Post-production
Christian Zanini
Post-production
Christian Zanini
Post-production
Panorama FILMES CRAFTED BY ANDRÉ LACERDA FRAMER TEMPLATE